Sell more products. Not just more impressions.
Anyone can buy traffic. We build the system that turns it into repeat orders — ads, listings, storefront and lifecycle managed together, and reported against margin rather than platform-flattering ROAS.
- Shopify
- Amazon
- Walmart
- Etsy
- Meta Ads
- Google Ads
E-commerce marketing built around margin
We don't run channels in isolation. Paid media, marketplaces, your storefront and the pages behind your ads are managed as one revenue system — so spend, listings and site experience reinforce each other instead of competing for the same customer.
Paid acquisition
Meta and Google run as a single funnel — prospecting, catalog retargeting and brand defence budgeted against contribution margin rather than platform-reported ROAS.
Marketplace growth
Amazon, Walmart and Etsy handled end to end — catalog and content built for each platform's own search engine, then amplified with sponsored placements.
Store & conversion
Shopify builds, speed and CRO work, plus the tracking and lifecycle flows that decide whether a click ever becomes a second order.
Landing pages & creative
Custom pages designed for one offer and one audience, matched to the ad that sent the visitor — built fast, tracked properly and tested continuously.
Meta and Google, run as one funnel
Meta creates demand, Google captures it. Run separately they double-count the same buyer and inflate both reports. We plan them together, dedupe the conversions and budget on blended return.
- Funnel structure — cold prospecting, catalog retargeting and a lean retention set, rebalanced as stock and margin shift.
- Advantage+ vs manual tested side by side per account instead of assumed, with clean spend separation.
- Catalog hygiene — titles, product sets, price and stock sync so dynamic product ads actually serve your sellers.
- Creative engine — 8–12 new hooks a month across UGC, founder, offer and static, judged on cost per order.
- Conversions API with deduplicated pixel events and server-side matching to recover signal lost to opt-outs.
- Value-based audiences built from high-LTV buyers, not everyone who ever purchased.
- Intent-split Search — brand defence, category, competitor and problem-aware terms funded separately so brand isn't hiding weak prospecting.
- Shopping & Performance Max optimised feed-first, with asset groups segmented by margin and bestseller status.
- Merchant Center health — GTIN and attribute enrichment, disapproval fixes, custom labels for clearance vs hero SKUs.
- Weekly search term governance and negative lists, including PMax placement and brand exclusions.
- Demand Gen and YouTube where CPMs and view-through economics beat social prospecting.
- Enhanced conversions with GA4 and order-level reconciliation against your store data.
Every marketplace plays a different role
Posting the same catalog everywhere is the fastest way to underperform on all of it. Each platform has its own search engine, its own ranking signals and its own buyer.
Amazon listing optimization
Amazon ranks what converts. We rebuild the listing so it indexes for the terms buyers actually type, then earns the click and the sale once it appears.
- Keyword architecture from Brand Analytics and competitor reverse-ASIN research, mapped to title, five bullets and backend search terms with no wasted duplication.
- Image stack — white-background hero, feature infographics, lifestyle, scale and comparison frames, plus listing video.
- A+ and Premium A+ modules, brand story and comparison charts that pre-answer the questions buyers ask in reviews.
- Catalog structure — variation families, parentage repairs, browse nodes and attribute completeness so you appear in filtered results.
- Account health — Buy Box and pricing rules, suppressed-listing fixes, hijacker removal and Brand Registry protection.
- Review velocity through Vine and compliant follow-up, with rating recovery plans for damaged ASINs.
Amazon PPC & DSP
Sponsored spend on Amazon does two jobs: it sells today and it teaches the algorithm what you deserve to rank for tomorrow. We budget for both, and judge the account on total sales against total spend.
- Structure — auto and broad discovery campaigns harvesting into phrase and exact performers, with single-keyword control on hero terms.
- Sponsored Brands video and headline placements driving to Storefront pages built for the category, not the homepage.
- Sponsored Display and DSP for retargeting, competitor conquesting and defending your own detail pages from rival ads.
- Bid governance by placement — top-of-search premiums, dayparting and rules tied to inventory cover.
- Weekly search term mining in both directions: promote converters, negate the expensive noise.
- Launch playbooks for new ASINs — aggressive early spend to build velocity, then throttled back as organic rank holds.
Walmart Marketplace, run on its own rules
Walmart scores your listings directly and tells you where they fall short. Most sellers ignore that scorecard. We work it item by item, because content quality, offer and fulfilment are what decide both rank and the Buy Box.
- Item setup and content to Walmart's own spec — titles in their format, key features, long description, rich media and full attribute coverage for facet filtering.
- Listing Quality Score worked across all four inputs: content, offer, ratings and post-purchase performance.
- Buy Box strategy — repricing rules, competitive shipping speed and the WFS-versus-seller-fulfilled decision per SKU.
- Walmart Connect — Sponsored Products in auto and manual, Search Brand Amplifier and Sponsored Video, structured like a real search account.
- Offer levers — free and two-day tags, shipping thresholds and promotional pricing timed to Walmart's own event calendar.
- Review growth via the Review Accelerator and syndication from your other channels.
Etsy rewards specific, not generic
Etsy buyers search in phrases, not keywords — occasion, recipient, material, style. Broad listings get buried. We build the shop around the long tail and let ads amplify only what already converts.
- Etsy SEO — long-tail titles, all thirteen tags used deliberately, attributes and categories completed to the deepest level available.
- Ten-slot image plan and video direction, art-directed for the thumbnail first because that is where the click is won.
- Listing copy that answers the questions buyers raise in reviews — sizing, materials, turnaround and gifting details written before anyone has to message you.
- Variations and personalisation configured so options don't fragment your reviews or confuse pricing.
- Shipping profiles and processing times tuned for free-shipping eligibility and realistic delivery promises.
- Etsy Ads managed per listing — winners funded, losers capped — with a clear position on whether Offsite Ads are worth the fee for your margin.
- Shop operations — refresh and launch cadence, seasonal collections, Star Seller metrics and message response times.
Your Shopify store is the only channel you own
Marketplaces rent you an audience. Your store is where you keep the customer, the data and the margin — so it has to load fast, answer objections and sell again without paying for the click twice.
- Storefront builds and migrations — theme development, collection architecture, navigation, multi-currency and B2B where needed.
- Product page conversion — offer above the fold, delivery promise, reviews, bundles, subscriptions and objection-handling content.
- Cart and checkout — Shop Pay, checkout extensions, one-click upsells and post-purchase offers that lift AOV without hurting completion.
- Speed and Core Web Vitals — app audits, script cleanup and image handling, because load time is a conversion line item.
- Tracking foundation — GA4, server-side tagging, Meta CAPI, Google Merchant feed sync and order-level reporting you can trust.
- Lifecycle marketing — welcome, browse and cart abandonment, post-purchase, replenishment and winback flows in Klaviyo.
Custom landing pages, built for one offer
Sending paid traffic to a homepage asks the visitor to do the work of finding the offer. We design pages that continue the ad's promise, remove every competing choice and make the next step obvious.
- Research first — review mining, search terms, sales objections and competitor pages distilled into a single promise the page can defend.
- Wireframe to design in your brand system, mobile-first, with a modular section library so future pages take days rather than weeks.
- Message match between ad creative and headline, built per campaign and audience so the click never feels like a bait-and-switch.
- Proof architecture — reviews, UGC, guarantees, comparison tables and FAQs placed where the hesitation actually happens.
- Fast, compliant builds on Shopify, WordPress or custom, passing Core Web Vitals and Meta and Google landing-page policy.
- Instrumented from day one — event tracking, heatmaps, scroll depth and a prioritised A/B test roadmap for hero, offer framing and CTA.
E-commerce questions we get weekly
Straight answers to the things most sellers want to know before a first call. If yours isn't here, ask us directly — no discovery gauntlet first.
Ask us directly →Both, but they do different jobs. Marketplaces like Amazon and Walmart rent you an audience that's already in buying mode — fast revenue, thin margin, and you never own the customer. Your Shopify store is slower to build demand for but keeps the margin, the email list and the data. Most brands we work with run marketplaces for volume and their own store for profitability, with the catalog synced so both stay accurate.
Usually because platform-reported ROAS double-counts. Meta claims the buyer it showed an ad to, Google claims the same buyer who then searched your brand, and your reports add up to more revenue than your bank did. On top of that, ROAS ignores COGS, shipping and returns entirely. We budget on contribution margin and reconcile platform numbers against actual order data, which is often a sobering first meeting but a much better basis for decisions.
Indexing for new keywords happens within days of a listing rebuild. Ranking is a different question — Amazon ranks what converts, so organic position follows sales velocity. That's why we fund sponsored placements aggressively at launch: the spend buys the early sales that teach the algorithm you belong on page one, then gets throttled back once organic rank holds on its own.
Product pages work fine for warm traffic and branded search. For cold paid traffic on a specific offer, a dedicated landing page usually wins, because it can continue the exact promise the ad made and strip out every competing link. The test is whether your ad and your destination say the same thing — if the visitor has to hunt for what they clicked on, you're paying for the click twice.
Yes, and that's usually the right call. A rebuild is warranted when the theme is blocking speed or the architecture can't support what you're trying to sell. Otherwise we'd rather fix the tracking, tighten the product pages and clean up the checkout — cheaper, faster, and it tells us where the actual problem is before anyone spends money on a redesign.
View access to your ad accounts, analytics and store, plus your margin by product category. The margin data matters most — without it we're optimising to revenue, which is how agencies end up scaling your least profitable SKUs and calling it a win. Everything stays in your accounts under your ownership.
Ready to scale your e-commerce revenue?
Partner with Digital Jockey and find out what your ads, listings and store could actually be producing. We'll audit what you're running now and show you the gaps — before you commit to anything.
- Reported on contribution margin
- Your accounts, your data
- No long-term lock-in required